PUMA do collaborate with celebrities rather than other design and fashion companies. The main celebrity they collaborate with is Rihanna. She brings out her own clothing collections with PUMA where she has an input of the designs, edits and looks of each of the collections. This collaboration has always been very successful and collaboration with Rihanna brings PUMA many more consumers, especially Rihanna fans. The FENTY X PUMA collections are always completely different especially when it comes to the footwear created. They still stick to the topic of sportswear but each of the products released don’t look like any of the similar products released by sports brands around the world, this makes the collections very successful every drop. The clothing released seems to have more of a focus on female products as these are the ones always seen and advertised but men’s products are released too. Maybe PUMA could do more collaborations like this…
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