Puma have not seemed to do much collaboration with other brands, designers or companies. As a recommendation to them they could do one completely random with something like the film The Lion King. This is for reasons such as other brands currently collaborating with other cartoon/animated characters. The Lion King is such a greatly well-known film and would bring in many more consumers for PUMA. This is just a completely random idea but it could work as more families and children would invest into the brand with The Lion King being one of the best Disney films ever created.
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