Puma have not seemed to do much collaboration with other brands, designers or companies. As a recommendation to them I’d like to personally see one with Sonic the Hedgehog. I’d see this as a perfect collaboration for PUMA. It can seem daft collaborating with a video game/cartoon character but it can be compared to the recent collaboration KITH X SPONGEBOB. For PUMA this could be huge as a trend as SONIC is a massively known character throughout the whole world, plus it would still represent them perfectly as the brand they are trying to be – FOREVER FASTER. Now who’s more of an iconic character to use than the fastest known hedgehog in the virtual world?
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