Callum WrightFeb 14, 20181 min readPUMA - MY CONVERSIONWhile currently studying and researching PUMA in my current module it has caused me to change my interest in sports brands and...
Callum WrightFeb 14, 20181 min readFENTY X PUMAPUMA do collaborate with celebrities rather than other design and fashion companies. The main celebrity they collaborate with is Rihanna....
Callum WrightFeb 14, 20181 min readPUMA X THE LION KING?Puma have not seemed to do much collaboration with other brands, designers or companies. As a recommendation to them they could do one...
Callum WrightFeb 14, 20181 min readPUMA X SONIC?Puma have not seemed to do much collaboration with other brands, designers or companies. As a recommendation to them I’d like to...
Callum WrightFeb 14, 20181 min readPUMA IMAGE CREATIONWhen deciding what to have as background images for my report I ended up just playing around with textures and structures such as brick...
Callum WrightFeb 13, 20182 min readPUMA CONSUMER SEGMENTATIONBrand targets PUMA’s main target is to be the “fastest sports brand in the world” and constant improvements to distribution, technology...
Callum WrightFeb 13, 20181 min readPUMA MARKETING MIXProduct PUMA produces footwear, sporting gear, sportswear and fashion accessories and has a wide range of each type of their products....
Callum WrightFeb 13, 20181 min readBEFORE PUMARudolf Dassler, the founder of PUMA, originally founded a different company with his brother Adolf Dassler. Together they founded the...
Callum WrightNov 20, 20172 min readHow modern is ‘modern’ sportswear?While visiting London to visit another exhibition I luckily was informed by a vintage shop owner that there was a Reebok exhibition close...
Callum WrightNov 20, 20172 min readPost CardPeople have been wearing black to show emotion, feelings and moods for years. Some may do it deliberately to give off the effect of how...
Callum WrightNov 20, 20172 min read"TITLE"VIRGIL ABLOH “INSERT OPENING SENTENCE HERE” Mixing the new with the old, or making the old new shows how fashion can be reenergised. Yes,...
Callum WrightOct 11, 20173 min read1910 Vs 2010 SportswearThe two graphic pieces created by myself represent my personal interest in sport and exercise, they also represent the differences...